Instagram Analytics Tool: Instagram Health Checker
This free printable was designed to use a few times a month to take your Instagram pulse. It is not intended to be used daily or with every post you make. Pick a post every now and then and use this form to track the metrics. You don’t always need to check your post 3 separate times, but the space is there if you’d like to do so. I pick 4-5 posts per month to track. I tend to fill in the info then calculate it at the end of the month. Easy to follow directions are included as well as tips on how to increase your engagement on Instagram. Many businesses think the key to a successful Instagram is the number of followers you have, but the truth is the real success is in your engagement rate. Your engagement is the number of comments + number of hearts / number of followers. Multiply it by 100 and you have your engagement rate. Don’t worry. You don’t need to remember this. It’s all built into this form! The higher your percentage the better. On Instagram the average brand has a 2.261% engagement rate which is significantly higher than any other social media platform. (Forrester Research, Inc., Q1 2015 US Top 50 Brands).
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